"To be kindness products."
Belcube wanted their products to be renewed so that customers could understand their product. In the past, BELCUBE was sold without any Korean instruction on it while emphasizing its concept as an imported goods. This is why We focused on inserting additional information in Korean on its front. Most important thing was to make hierarchy among the elements, and a lot of time was spent to arrange those features. In short, We tried our best to organize them as simply as possible.Belcube asked to unite guideline for Asian packages, so we put the wine glass graphics used in Belcube China. Also, we used a square box to sort the name of the flavors, and then we used a simple line to organize each cube names. We also used a gradient background color to better view the middle part of the package containing most of the information.
Cube cheese package design renewal (Mass production)
Client: Belcube (South Korea)
Work: Released in 2017 / Designer at Bravis International
Role: 70% of design (except CI, BI, backgound glass shape)
