'Expanding the True Gum Experience'
For the new mix gum line from the Danish brand True Gum, I’ve come up with two design directions, assuming the release of a new product line.
The first proposal takes a bold, distinctive approach. Since it's a new product line, I’ve opted for an abstract illustration style, different from the existing branding. The idea behind this is to create a unique experience for consumers when they reach for the gum every day. I wanted to evoke a sense of excitement and novelty each time they open the package.
To further emphasize this uniqueness, I’ve used a graphic abstraction of orange pulp and a mint green background to represent the refreshing coolness of mint. This combination creates a striking complementary contrast, resulting in a package design that stands out with its individuality and vibrancy.
The second proposal focuses on reinforcing the existing True Gum brand identity. The design is crafted to highlight qualities of authenticity and trust, creating a sense of reliability and professionalism that aligns with the brand’s core values.
Package design
Work: 2025 / Design Proposal for True Gum
Role: Background graphic design
