'For kids and smart moms'
Feedgoods Nutra is supplement brand based in copenhagen. As their package designer, this project is renewal project of the package design and brand logo as well.
The existing logo is very similar to the 'Feedgoods' logo, and is not distinguished so that makes it difficult for consumers to recognize the brand. So, logo renewal proposed to solve that problem. The water droplets, a symbol of pure and clean, used as motifs, and the soft and powerful typeface emphasized Nutra to create a strong brand logo.
In case of package design renewal, emphasized function like previous design and created a new atmosphere that is suitable for kids line. The use of color and screen segmentation kept similar to minimize the confusion of existing customers. The design renewed with the cute character and functional layout that gives a fresh impression and a sense of trust as well.
Logo & Package Design Renewal
(brochure / banner / brand character)
Work: 2019 / Designer at Feedgoods Group
Role: All of Graphic design
