“For my mom”
Have you ever imagine what your mother was like before being a mother? Or have you ever wondered what's she like as a woman? There were times when she took these for granted: being loved, and having dream for the future like us. 'Dear Chun-Hee, I love you' observes and respects her as a woman, not as someone's mother or wife. Chun-Hee, My mother's favorite flowers, flower-patterned dress, and the beautiful colors... With illustrations of flowers and Chun-Hee in my memory, 'Dear Chun-Hee, I love you' warmly embraces Chun-Hee's rough and hard hands.
'Dear Chun-Hee, I love you' is a hand care brand. Based on Chun-Hee's story, this brand exists for all the mothers in the world.
Product line: soup / hand cream / cream / post card / story book
While reminding of Chun-Hee in my memory, I used my mom's favorite flowers and flower-patterned dress, and lovely colours.
The identity of this brand lies on her real story, and this story book invites people to Chun-Hee's life.
Many people came to visit my exhibition booth and they realized their emotion for their own mom. It was a very meaningful experience for everyone who visited my booth and me.
Last but not least,
Her brusque daughter, who even couldn't honestly say 'I love you', is now to say this as freely as I can; 'Dear Chun-Hee, I love you.'
Branding & Package design
Personal project
Work: 2014 / Graduation exhibition in Hongik university
