"Like to serve mint chocolate cake"
KITKAT premium mint is a summer season limited edition of Nestle Japan. In detail, this is for オトナの甘さ, which specializes in less sweet, premium quality sweets for adults.
Client wanted this package to be distinctive from other ones. This is why gold and light mint color were used to make it more luxurious. Golden leaves on the mint-colored package makes 'KITKAT Premium Mint' more special. On the upper right places a cake sizzle to help customers feel as if they are treated a delicious mint-flavoured cake.
Chocolate package design (Mass production)
Client: Nestle KitKat (Japan)
Work: Released in 2016 / Designer at Bravis International
Role: Graphic design (except CI, BI)
